Known for dressing iconic hotels & spas, Noel Asmar has successfully transformed her design company into a complete lifestyle brand ... Inspired by the idea that a perfectly curated collection of clothing and handbags can transition one through days and evenings of dressing elegantly hip, classic and cool…a lady on the go who wants to be practical, but stylish in an effortlessly chic kind of way... and a few key pieces for men to keep our riders united in style. 

Noel Asmar’s appeal lies in a well-defined equestrian aesthetic, with a creative philosophy that elevates the sport with fine tailoring and a fusion of high quality traditional and technical materials that transition effortlessly into lifestyle apparel. Noel Asmar, a rider herself, has won admirers internationally including the Fashion Press (Harpers Bazaar, Vogue, etc.), with her fresh and modern approach to dressing for work, play & wellness. Noel Asmar's collections include a contemporary women’s wear capsule.  

“I am inspired by the rider and her lifestyle in and out of the ring. Design, for me, is a very personal journey based on instinct and intuition — I love classic beauty with hints of fashion and my mission is to create fashion forward pieces with innovative details to create a renewed excitement for such a traditional sport.”

Noel Asmar